Our Story

Coral Doe officially launched in 2018 and has since grown into a huge and inspiring network of friends and fans.

Coral Doe aims to be more than just a fashion brand – we care for your fashion needs and the environment at the same time.

We are on a mission to create high quality, affordable, and comfortable clothing that is sustainable and ethical. Our 5-year goal is to use 100% upcycled and recycled material. We aim to be Pakistan’s first sustainable and eco-friendly brand and the first brand to educate consumers on the impact of their buying decisions.

Coming Soon

Starting next month, we are introducing packaging that is recyclable and reusable. All orders are shipped in jute bags (which are 100% biodegradable) or canvas bags (which are reusable). Our new tags are made of 100% plantable paper. If you plant, love, and care for them, they will grow! Tags that can’t be plantable are made of 70% recycled paper and double as bookmarks so you can reuse them instead of throwing them out! 

To offset our carbon foot print, we plant a tree for every order we receive.

Join the movement.