Our Story


Coral Doe officially launched in 2018 and has since grown into a huge and inspiring network of friends and fans.

Coral Doe aims to be more than just a fashion brand – we care for your fashion needs and the environment at the same time.

We are on a mission to create high quality, affordable, and comfortable clothing while incorporating sustainable and ethical practices where and if we can. We understand and recognize the challenges along the journey of becoming a conscious and ethical brand so we try to make a difference where we can. Our 5-year goal is to use 100% upcycled and recycled material. We aim to be Pakistan’s first 100% eco-friendly brand with sustainable practices and the first brand to educate consumers on the impact of their buying decisions.

Sustainable practices 

Our packaging is recyclable and reusable. Previously, all orders are shipped in 100% biodegradable jute bags or reusable canvas bags (if you're an old customer, you know it!). As of now, we use recyclable and eco-friendly boxes for our packaging to make the shopping experience even better for our customers. 

Our tags are made of 100% plantable paper infused with lavender seeds. If you plant, love, and care for them, they will grow! Tags that can’t be plantable are made of 70% recycled paper or 100% recycled cotton and double as bookmarks so you can reuse them instead of throwing them out! Our tag attachment threads are made of jute which is biodegradable.

To offset our carbon foot print, we plant a trees and recycle any plastic we may end up using.

Join the movement.